Las Vegas Web Design, Las Vegas Graphic Design, Las Vegas Flash Design, Las Vegas Web Hosting, Las Vegas E-Commerce, Las Vegas Content Management, Las Vegas Corporate Identity, Las Vegas Professional Web Design, Las Vegas Web Development Firm

Las Vegas Professional Page Display Marketing

Marketing
Las Vegas Web Design, Las Vegas Graphic Design, Las Vegas Flash Design, Las Vegas Web Hosting, Las Vegas E-Commerce, Las Vegas Content Management, Las Vegas Corporate Identity, Las Vegas Professional Web Design, Las Vegas Web Development Firm

Page Display Marketing

A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract a web surfer to a website by linking them to the web site of the advertiser. The advertisement is constructed from an image (usually GIF or JPEG), JavaScript program or multimedia object employing technologies such as Java, Shockwave or Flash, often employing animation or sound to maximize presence. Images are usually in a high-aspect ratio shape.

That is to say, either wide and short, or tall and narrow, hence the reference to banners. These images are usually placed on web pages that have interesting content, such as a newspaper article or an opinion piece.

The web banner is displayed when a web page that references the banner is loaded into a web browser. This event is known as an "impression". When the viewer clicks on the banner, the viewer is directed to the website advertised in the banner. This event is known as a "click through".

- "Impression" -

"Impression"

Many banner ads work on a click-through payback system. When the advertiser scans their log files and detects that a web user has visited the advertiser's site from the content site by clicking on the banner ad, the advertiser sends the content provider some small amount of money (usually around five to ten US cents).

This payback system is often how the content provider is able to pay for the internet access to supply the content in the first place.

Web banners function the same way as traditional advertisements are intended to function: notifying consumers of the product or service and presenting reasons why the consumer should choose the product in question, although web banners differ in that the results for advertisement campaigns may be monitored real-time and may be targeted to the viewer's interests.

Overview - NEMESIS by Design's Professional Internet Marketing team can create an Internet Marketing plan...
   

Search Engine Optimization - This is the process of correctly designing or modifying a website to translate...

Text Link Marketing - A sophisticated tactic at placing text link ads in high quality locations that increase internet traffic...

Page Display Marketing - Placement of banner advertising on related internet properties which increases brand...

Search Engine Submission - The process of influencing a search engine to index a target website by inclusion...

Pay Per Click - The process of including a short website advertisement near relative search results by bidding...

The HTML Writers Guild

International Webmasters Association